The Independent British Vaping Trade Association (Liberty Flights is a founding member) has released a leaflet  (January 2020) to help clear the air on misinformation in media headlines about vaping by summarising facts, based on overwhelming credible sources of medical and scientific research which conclude the following...

1. Vaping is much, much safer than smoking.
2. Vaping is the most effective aid to quitting smoking ever known
3. E-liquid flavours are important to vapers.
4. Vaping is not a gateway to smoking for young people.

Below are a number of articles from credible publications that support each of the four statements above.

References

i. Vaping in England: an evidence update February 2019 (Public Health England)

ii. Shahab et al. Nicotine, Carcinogen, and Toxin Exposure in Long-Term E-Cigarette and Nicotine Replacement Therapy Users: A Cross-sectional Study. Ann Intern Med. 2017; 166(6):390-400.

iii. Polosa et al. Health impact of E-cigarettes: a prospective 3.5-year study of regular daily users who have never smoked. Sci Rep 7. 13825, 2017.

iv. www.gov.uk/government/statistics/statistics-on-smoking-england-2017

v. Hajek et al. A Randomized Trial of E-Cigarettes versus Nicotine-
Replacement Therapy. N Engl J Med. 2019; 380:629-637.

vi. Nicksic et al. Reasons to use e-cigarettes among adults and youth
in the Population Assessment of Tobacco and Health (PATH) study. Addict Behav. 2019; 93:93-99.

vii. Jarvis et al. Epidemic of youth nicotine addiction? What does the National Youth Tobacco Survey reveal about high school e-cigarette use in the USA? doi.org/10.32388/745076.3

viii. https://www.ncbi.nlm.nih.gov/pubmed/31860793