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      An e-cigarette is an electronic delivery device for either nicotine or non-nicotine liquids that contain no tobacco and produce no smoke. Instead, they produce vapour that you inhale.

      People use a variety of terms to describe e-cigarettes. Some of those terms include e-cigs, vape pens, mods and personal vaporizers. Vaping is the act of using an e-cigarette.

      How Do E-cigarettes Work?

      An e-cigarette consists of three basic parts:

      • The battery supplies the power necessary for the atomizer to work.
      • The atomizer contains a heating coil that turns the e-liquid to vapour.
      • The e-liquid contains a base liquid -- usually propylene glycol and/or vegetable glycerin -- along with flavours and nicotine in various strengths including no nicotine. When heated, the e-liquid becomes the vapour that you inhale.

      Depending on the type of e-cigarette you have the battery is turned on via a manual button, or by simply inhaling which then passes power from the battery to the atomizer which heats the liquid turning it into vapour. Your body absorbs the contents of the e-liquid vapour through your mouth, throat and lungs. 

      Why Should I Use an E-cigarette?

      E-cigarettes don't stink. E-cigarettes don't produce smoke -- they produce vapour that dissipates in seconds. E-cigarette vapour leaves a sweet smell in the air for a moment before disappearing forever. The vapour doesn't make your clothes, hair, car or home smell bad.

      E-cigarettes cost less. Cigarette prices continue to increase and will continue to do so. You can purchase one of our e-cigarette starter kits for less than the price of a packet of cigarettes. 

      E-cigarettes offer a variety of flavours.  E-liquids come in a wide range of flavour combinations. You can use an e-liquid that tastes like raspberries and mixed tropical fruits, sweet custards and minty blends just to name a few. There is no end to the variety of e-liquid flavours available.

      Want to learn more about e-cigarettes? Learn more about how to use an e-cigarette or read our E-cigarette Beginner's Guide.